Blythe Henwood is the newly appointed Senior Merchandiser for Jewelry at Banana Republic. Blythe comes to Banana Republic from De Beers Lv, a joint venture between de Beers diamonds and Louis Vuitton Moet Hennessey, where she worked as the overall brand manager. At De Beers Lv, Blythe was responsible for creating and producing the visual identity of the brand, including signature colors, logo, typeface, photographic style, packaging design, copy, website, and brochures. She worked closely with the company’s retail team on retail concept, store design and all in-store sales material. Additionally, she helped to create the concept for architecture, content and design of their website, www.debeers.com.
Before joining De Beers Lv, Blythe worked as a consultant to high-end jeweler Cartier, Inc. In this capacity, she conducted focus groups to determine how to expand market share in U.S. and developed strategy and visuals for a new print advertising campaign.
In 1995, Blythe founded her own toy and media company, Primordial LLC, where she served as both Director of product development as well as overall brand manager. The company was acquired in the fall of 2000.
Blythe has a Bachelor of Fine Arts from Stanford University where she was granted a scholarship award in product design as well as a Golden Grant award in the Humanities. After graduating from Stanford, she went on to study accessories design as a visiting artist at Parsons School of Design in Paris. Most recently she earned her MBA from Columbia business school where she graduated as a member of the Beta Gamma Sigma Honors Society.